I've been doing Google Reviews for about 7 years now. I'm still not sure what propagated my starting it, but I'm so glad I did. I use my Google account for pretty much everything (even Blogger is owned by Google). So while there are a lot of platforms available for reviews, like Yelp, I'm not going to change platforms for reach. I don't get any benefits from sharing reviews, although Google should consider giving some incentive for their local guides to keep sharing. My Google reviews serve several purposes, which is why I'm going to continue writing reviews as I have something to share. Sharing Kick-Ass Local Business: I absolutely love sharing about local businesses that are just killing it, which helps them get a bit more credibility and brand awareness. I especially love when they reply back! If you're a business, definitely check out if anyone is reviewing you and respond back. Even if it's been a couple months, thank them for the review and I...
Back in 2018 I used to work at FitRewards. This was a rewards and loyalty program that marketed itself towards fitness centers, but could be used at other businesses as a corporate reward program, to incentivize their clients or staff to do specific behaviors for points. The closest competitor that is still around would be Perkville. At the time FitRewards stood out from their direct competitor by creating a measured point system against a dollar amount; and working with vendors to offer high-value reward items. Because of the mixed B2B focus on our internal marketing, but also the B2C traffic our channels would get due to the members that were in the program, our channels had to be playing both fields. I thought it would be a nice share to drop the general "Daily Topics" that I had put together back in 2018 as they were broad enough then to be valuable now, and would be great in a B2C fitness center space to piggy back off of when they just need a little extra filler conte...